Apple TV: Prehistoric PlanetCreative out of home
Huge Tyrannosaurus rex footprints appeared on a beach in Wales to launch a new ground-breaking documentary series narrated by Sir David Attenborough.
Our sand artists spent over 4 hours creating the 50-metre-long prehistoric trail.
64 Dinosaur footprints crossed the Welsh beach – which was used as a filming location in the ground-breaking series.
The images appeared in news stories around the world and content was created for owned and earned channels.
✪ 340M earned media reach
✪ 283 high value news articles