Peelable Babybel PostersCreative out of home

We produced a huge, 3D peelable billboard in Manchester and London for Babybel.

The red out-of-home activation is part of the brand’s ‘Let the Goodness Begin’ campaign.

Known for its red waxy exterior and distinctive peel feature  – the billboards caught the attention of thousands of passersby.

 

An actor on the ladder added a theatrical element creating a memorable impression.

Additional awareness was provided from D6 and 6s.

The media metrics were strong, with lots of playful engagement seeing 18% more 3 second views than planned and VTR 16% above our benchmark.

But our business results were stronger; consumers were very excited to join in the goodness with Babybel seeing an increase in value, volume sales and repeat purchasing.