BabybelCreative out of home

We produced a huge, 3D peelable billboard in Manchester and London for Babybel.

The red out-of-home activation is part of the brand’s ‘Let the Goodness Begin’ campaign.

Known for its red waxy exterior and distinctive peel feature  – the billboards caught the attention of thousands of passersby.

 

An actor on the ladder added a theatrical element creating a memorable impression.