Charcuterie BillboardsCreative out of home

We helped Boursin®, the UK’s favourite indulgent cheese brand, take festive celebrations to new heights with an elevated out of home campaign.

Two awe-inspiring three-dimensional charcuterie boards form the showstopping centrepiece of the campaign and will reach over 4.3m people.

Featuring tear-away recipe cards, the installations invite passers-by to engage and get inspired.

Designed to spark creativity, the campaign encourages people to unleash their inner host and discover how Boursin® can transform ordinary ingredients into extraordinary dishes beyond the cheeseboard occasion.

Created with partners at Spark Foundry