Flexible COOH for SmartyCreative out of home

Creative production work for Smarty mobile – spotlighting the flexibility of its super flexible plans.

The work features 3D and 2D builds, including an eye-catching flexy bus stop.

The nationwide out-of-home work launched with special builds at Waterloo Station which made their way Manchester Piccadilly Gardens.

A series of stretchable banners were unveiled key locations across the country.

The campaign aims to disrupt a category that is often perceived as “rigid and inflexible”.

Creative/Media partners: The Gate and Zenith Media