House Of The DragonExperiential

For streaming service NOW we devised and delivered a tourable fan experience to build buzz of launch of Game Of Thrones prequel ‘House Of The Dragon.’

Fans could get up close with the iconic throne, share pictures and unlock exclusive content via QR code.

The activation was launched at the Tower of London and then toured England, Scotland and Wales

✪ Tickets sold out in 24hrs
✪ 3.5 Million influencer reach
✪ 200+ pieces of media coverage
✪ 10k+ fan visits