Kellogg’s Reductive ArtExperiential

On behalf of Kellogg’s, we devised and created a Reductive Art Exhibition – a touring gallery of new art designed to showcase the company’s commitment and progress in reducing salt and sugar in its cereals.

The exhibition, which was held in London and Paris featured artworks from eight up and coming artists from the world of fine art, sculpture, and animation.

Each were tasked with creating new works using the medium of salt and sugar.

✪ 2,261 visitors engaged
✪ 293 high value media articles in France and the UK