Samsung lights up LondonExperiential

We helped Samsung unveiled its new Galaxy S25 series with a striking projection mapping event on London’s Southbank.

The show took audiences on a breathtaking visual spectacle through the key milestones of human evolution from early man through to the age of invention to the dawn of the Information Age and the transformative power of AI.

The performance ended by marking the new frontier of human innovation where technology, like Galaxy AI, evolves to help everyone interact with their devices more naturally and effortlessly.

The event showcased one of the most ambitious displays ever staged in the capital and was broadcast live across Samsung’s social channels.