easyjet: letters to santaExperiential
We installed special mailboxes in airports across the UK.
The airline’s ‘Letters To Santa’ boxes were available in airports for children flying during the festive season.
Research from the airline found that nearly three-quarters of children flying around the holidays at Christmas are worried that Santa won’t be able to find them.
✪ Over 286 national, consumer and regional media articles
✪ Earned media reach of 136 million
✪ Activated in UK, France and Italy
✪ Thousands of children’s letters to Santa delivered to Lapland from across Europe
