Samsung Infinity DisplaySpecial Builds
Samsung wanted to showcase their new Infinity Display screen and bezel-less design.
The unique COOH builds feature an entirely see-through screen to create the illusion of the Infinity Display.
We built and toured a supersize 7×3 metre scale model throughout the UK – each of the installation sites were selected following a public poll to find the locations that give Brits infinite pleasure.
Locations included London, St Ives, Stonehenge and Bournemouth.
✪ 100,000 people visited the OOH sites in one week
✪ The campaign reached 86% of all UK adults
✪ 8.4 million social impressions in a single week
✪ 400+ fully branded editorial features
