Stella Artois x WimbledonCreative out of home
There’s one all too familiar occurrence that could still threaten to spoil the fun of the tennis – the great British weather.
So Stella Artois, the Official Beer of Wimbledon, wanted to ensure that even a rainy day doesn’t dampen the mood with their ‘When it Rains, We Pour’ campaign.
We helped the brand bring this to life with a COOH activation in Wimbledon during the tournament.
![](https://www.stmarksstudios.com/wp-content/uploads/2024/07/stella-artois-rain-billboard-1-1280x800.jpg)
The interactive, astroturf billboard pays tribute to Wimbledon Championship’s famous rain covers.
![](https://www.stmarksstudios.com/wp-content/uploads/2024/07/TheArsenal-11-1280x800.jpg)
When it rains our ‘groundsman’ speedily covers the astroturf artwork – revealing a new message ‘When It Rains, We Pour’
![](https://www.stmarksstudios.com/wp-content/uploads/2024/07/stella-artois-rain-billboard-4-1280x800.jpg)
Tennis fans can scan the QR code to find out how they can claim cashback for their pint of Stella Artois, if rain stops play.
![](https://www.stmarksstudios.com/wp-content/uploads/2024/07/stella-artois-rain-billboard-2-1280x800.jpg)
![](https://www.stmarksstudios.com/wp-content/uploads/2024/07/stella-artois-rain-billboard-3-1280x800.jpg)