Stella Artois x WimbledonCreative out of home
There’s one all too familiar occurrence that could still threaten to spoil the fun of the tennis – the great British weather.
So Stella Artois, the Official Beer of Wimbledon, wanted to ensure that even a rainy day doesn’t dampen the mood with their ‘When it Rains, We Pour’ campaign.
We helped the brand bring this to life with a COOH activation in Wimbledon during the tournament.
The interactive, astroturf billboard pays tribute to Wimbledon Championship’s famous rain covers.
When it rains our ‘groundsman’ speedily covers the astroturf artwork – revealing a new message ‘When It Rains, We Pour’
Tennis fans can scan the QR code to find out how they can claim cashback for their pint of Stella Artois, if rain stops play.
