Subway x aitchExperiential

Rapper Aitch surprised fans with a secret lunchtime performance of his new single ‘Party Round My Place’ in his local Manchester Subway.

The brand collaboration saw the Manchester Piccadilly store rebranded for the day, as Subway became ‘SubwAITCH.’

The star’s favourite custom Sub got listed on the in-store menu so fans could order their Italian B.M.T.® exactly the way the rapper does.

An Aitch content series was recorded at the event for release on Subway’s TikTok, YouTube and Instagram.